MAKEUP BY MERCEDES

Brand Design

Project Details

Makeup By Mercedes is a luxury beauty brand dedicated to enhancing natural beauty without the need for social media filters. Mercedes prides herself in authenticity, artistry, and self-love, her brand empowers clients to embrace their unique features and femininity. The visual identity needed to reflect this philosophy with an elegant, organic aesthetic - merging timeless beauty with a modern, effortless touch.

Outcome

The Makeup By Mercedes brand identity successfully captures the essence of natural beauty, femininity, and artistic self-expression. By blending sophisticated design elements with organic, hand-drawn details, the brand feels both luxurious and deeply personal - a reflection of its commitment to enhancing rather than masking, individual beauty.