MUDDY PUDDLES

Brand Design

Project Details

Muddy Puddles is a children's outerwear brand dedicated to creating durable, weatherproof clothing that encourages kids to embrace outdoor adventures. The brand needed a strong, cohesive identity that would appeal to parents and kids alike - balancing practicality with a sense of childhood wonder. My role was to develop a full brand identity, including a logo design, typography, colour palette, packaging, and website ideas.

Outcome

The refined brand identity successfully positioned Muddy Puddles as a trusted and stylish outdoor brand for children. The combination of nostalgic illustration, warm colours, and thoughtful design elements resulted in a brand that feels both premium and playful - resonating with parents looking for high-quality, adventure-ready clothing for their kids.